Inside Real Estate 

by Michael Braga

 

Apologies to RE/Max Alliance & Coldwell Banker...

RE/MAX is the Market Leader 

 

   When it comes to the raw number of Real Estate deals closed in Charlotte, Manatee and Sarasota counties, Re/Max Alliance is the biggest firm in town and Re/Max is the Biggest Franchise.

   A blog posted last month got the order wrong because this blogger failed to account for the fact that Coldwell Banker has more than one franchise in the three-county region. Re/Max Alliance closed 2,222 deals in 2010, giving it an 11.7 % Market Share.

   Coldwell Banker Residential Real Estate came in second with 1,852 deals and a 9.8 % market share, while Michael Saunders came in thirds with 1,797 deals closed and a 9.5 % market share. When the dollar value of those sales is taken into account, however, Michael Saunders rockets back to the top in both Sarasota and Manatee counties, with 23.1 % market? Share in Sarasota and 13.8 % in Manatee.

   But were talking about raw numbers here, and when it comes to raw numbers Re/Max is the Market Leader.

   All told the eight Re/Max affiliates in the three-county region closed 3,187 deals in 2010, giving them a 16.8 % Market share. Here is a table showing the largest corporations in the region ranked by the number of deals closed.

 

Year

Re/Max

Coldwell

Saunders

Keller

Prudential

Wagner

Total

2010

3,187

2,536

1,797

962

561

419

18,945

2009

3,018

2,167

1,370

713

522

361

17,073

2008

2,364

2,148

1,065

518

354

252

13,768

2007

1,890

1,831

1,299

507

364

245

13,933

2006

2,060

1,618

981

462

505

306

15,564

2005

2,988

2,556

1,595

741

609

487

23,767

2004

2,985

2,904

1,718

633

654

551

25,738

 

Market Share by Year in Charlotte Manatee and Sarasota Counties

 

Year

Re/Max

Coldwell

Saunders

Keller

Prudential

Wagner

Total

2010

16.8%

13.4%

9.5%

5.1%

2.96%

2.2%

100%

2009

17.7%

12.7%

8.0%

4.2%

3.06%

2.1%

100%

2008

17.2%

15.6%

7.7%

3.8%

2.57%

1.8%

100%

2007

12.5%

12.1%

9.3%

3.6%

2.61%

1.8%

100%

2006

13.2%

10.4%

6.3%

3.0%

3.24%

2.0%

100%

2005

12.6%

10.8%

6.7%

3.1%

2.56%

2.0%

100%

2004

11.6%

11.3%

6.7%

2.5%

2.54%

2.1%

100%

 

Percent Sales Growth by Year in Charlotte, Manatee and Sarasota Counties

 

Year

Re/Max

Coldwell

Saunders

Keller

Prudential

Wagner

Total

2010

5.6%

17.0%

31.2%

34.9%

7.5%

16.1%

11.0%

2009

27.7%

0.9%

28.6%

37.6%

47.5%

43.3%

24.0%

2008

25.1%

17.3%

-18.0%

2.2%

-2.7%

2.9%

-1.2%

2007

-8.3%

13.2%

32.4%

9.7%

-27.9%

-19.9%

-10.5%

2006

-31.1%

-36.7%

-38.5%

-37.7%

-17.1%

-37.2%

-34.5%

2005

0.1%

-12.0%

-7.2%

17.1%

-6.9%

-11.6%

-7.7%